Google Analytics 4 (GA4) offers powerful insights into how your ads perform and how users engage across platforms, providing advanced tools for a more complete and actionable view of your advertising efforts. Here’s how GA4 can enhance your social media marketing and Google Ads campaigns: 1. User-Centric Data Model Unified Tracking GA4 is based on… Continue reading How Google Analytics 4 Will Help You Improve Your Social and Google Ads Performance